Effects of Option Framing for Online Package-Tour on Consumer Purchase Intention
碩士 === 中原大學 === 國際經營與貿易研究所 === 100 === The development of tourism is accompanied with the emerging online economy which provides consumers more chances to choose. Previous research has shown that satisfaction is higher when tourists are presented to flexible package-tour compared to the rigid packag...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/04707395908686075938 |