The Effect of Sales Promotion on Purchase on Behavior

碩士 === 中原大學 === 企業管理研究所 === 100 === Economic development and the raise of health concept result in people’s perspective toward sickness transferring from a passive attitude of remedy to a more active action of prevention. Therefore, dietary supplement has been gradually accepted and utilized by publ...

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Bibliographic Details
Main Authors: Shih-Hsiang Chen, 陳仕祥
Other Authors: Pen-Che Liao
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/96392202407466770163