Analysing Marketing Communication Tools to Tablet PC Base on Customers Perceived Risks
碩士 === 中原大學 === 企業管理研究所 === 100 === It is well recognized that today’s life cycle of high-tech products is short and the speed of IT (information and technology) development is fast, which brings a difficulty to enterprises in effectively marketing their products within a constrained life time. The...
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| Format: | Others |
| Language: | zh-TW |
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2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/20239989517874819781 |