The Study of Consumer Characteristics, Adopter Categories and Characteristics of New Product on the Purchase Intention of Innovative Product
碩士 === 中原大學 === 企業管理研究所 === 100 === This research takes ultrasound beauty for example, mainly explores how consumer characteristics, adopter categories, and characteristics of new product affect consumers’ purchase intentions, and it also discusses the relationship among these three variables. At th...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/12803978177711039624 |