Establishment of Evaluation Criteria for Tourism Destination Brand
碩士 === 中華大學 === 營建管理學系碩士在職專班 === 100 === The tourism industry is regarded as a rising star in the 21st century. A number of countries or cities have dedicated to promote their tourism and attract more visitors. Recently, the marketing approach of destination branding has been quite popular. Specific...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/58335620098983058977 |