A Study of Competitive Dynamics Model: An Example of Imported Automobiles in Taiwan

• Main Authors: Shun -Sheng Ho, 何順生
• Other Authors: Wen Pei
• Format: Others
• Language: zh-TW
• Published: 2012
• Online Access: http://ndltd.ncl.edu.tw/handle/77927166353816400365

碩士 === 中華大學 === 企業管理學系碩士班 === 100 === This research is based on these 4 major car brands in Taiwan, including M-BENZ, BMW, Volkswagen and LEXUS, and adopted the Market Commonality and Resource Similarity to construct the competitive dynamics model and competitor image. In addition, it will analyze the development and evolution for the competitive dynamics strategies in accordance with the market share and resource similarity for the automotive industry. The term, Competitive Dynamics, means all competitive behaviors; that is, in a certain market, the sum of competitive behaviors and responses that all competitors adopted to compete with each other. Then, used the volume of market sales and market commonality for the automotive industry to analyze the competitive dynamics strategies, and researched on the effect that caused by market sales of different brands to other vehicle brands in Taiwan.