A Study of Competitive Dynamics Model: An Example of Imported Automobiles in Taiwan
碩士 === 中華大學 === 企業管理學系碩士班 === 100 === This research is based on these 4 major car brands in Taiwan, including M-BENZ, BMW, Volkswagen and LEXUS, and adopted the Market Commonality and Resource Similarity to construct the competitive dynamics model and competitor image. In addition, it will analyze t...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/77927166353816400365 |