Applying SIPA and Kano Model to Measure the Service Quality of Online Shopping Website

碩士 === 中華大學 === 科技管理學系碩士班 === 100 === Government develops consuming electronic market to create international competitive advantages of Service quality. The study is to probe into certain online shop by the classification of service quality attributes to improve service quality and promote customer...

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Bibliographic Details
Main Authors: Wen-Tse Peng, 彭文則
Other Authors: Yu-Cheng Lee
Format: Others
Language:zh-TW
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/02507140454299469884