The Study of Consumers Purchasing Behavior for green products and green packaging - A case study of greater Taipei area

碩士 === 中華大學 === 科技管理學系碩士班 === 100 === This study was to investigate the impact of green products and green packaging on consumers purchasing behavior. So we can know how the packaging style of products effect the consumer purchasing behavior in real terms. Studies have shown that there are more than...

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Bibliographic Details
Main Authors: Lin Chiu-Tang, 林秋堂
Other Authors: Chen-Lung Yang
Format: Others
Language:zh-TW
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/05332780514441544671