The Influence of Inertia on Repurchase Intention of Online Clothes Customers
碩士 === 中華大學 === 企業管理學系碩士班 === 100 === The main purposes of this research were to explore the influence of customer satisfaction, inertia, switching costs, and alternative attractiveness on repurchase intentions of online clothes customers, and investigate the moderating effects of inertia. Furthermo...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/39843758639546164911 |