A Study on Purchase Motives, Satisfaction, and Loyalty of Fresh Food Products of Convenience Store－an Example of Changhua County
碩士 === 中華大學 === 工業管理學系碩士班 === 100 === In 2010, the revenue of fresh food department in 7-ELEVEn had reached NTD 18.8 billion in Taiwan, and 7-ELEVEn had defeated the McDonald’s to become number one fast food chain store nationwide. Therefore, fresh food had become the main development of all the oth...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/28835364881039904224 |