Factors influencing RepurchaseIntention: The Case of F Gas Station.
碩士 === 國立中正大學 === 會計與資訊科技研究所 === 100 === In order to retain customers, organizations usually employ various promotion strategies to enhance customer satisfaction and thereby improve customers’ re-purchase intention. But exactly what kinds of promotional strategies produce higher customer satisfactio...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2011
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Online Access: | http://ndltd.ncl.edu.tw/handle/27104167348029007081 |