Factors influencing RepurchaseIntention: The Case of F Gas Station.

碩士 === 國立中正大學 === 會計與資訊科技研究所 === 100 === In order to retain customers, organizations usually employ various promotion strategies to enhance customer satisfaction and thereby improve customers’ re-purchase intention. But exactly what kinds of promotional strategies produce higher customer satisfactio...

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Bibliographic Details
Main Authors: LO TZU CHUNA, 羅紫娟
Other Authors: Roan, Jinsheng
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/27104167348029007081