The Research on Smartphone by the Use-Diffusion Model
碩士 === 國立中正大學 === 行銷管理研究所 === 100 === The purpose of this research is to study the innovative product by the use-diffusion model and take smartphone as research target. The main idea of this research is the four user-types form by variety and rate of use. This research investigates whether there hav...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/94048685625011245133 |