A Study on the Factors Impacting e-Commerce Customers' Conative Loyalty
碩士 === 國立中正大學 === 國際經濟研究所 === 100 === Due to the rapid development of internet, the electronic commerce is fast growing. Online shopping has been one of the most importantmarketing channels. Consequently, critical factors affecting customer satisfaction and loyalty have been essential for business...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/63504373906809839638 |