A Study of the Influence of Online Service Quality, Perceived Value, Online Satisfaction and Online Trust on Switching Intentions - Securities Trading Systems as an Example

碩士 === 國立勤益科技大學 === 企業管理系 === 100 === Due to the popularization of the Internet, the degree of competition of securities trading systems is also quite fierce, and the domestic securities industry is constantly changing business practices of Internet trading systems and attracting investors to choose...

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Bibliographic Details
Main Authors: Pai-Ru Chen, 陳珮茹
Other Authors: Chin-Hung Liu
Format: Others
Language:zh-TW
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/30027955071343011379