The Influence of Beer Product Attributes on Purchase Intention-Country of Origin as Moderator
碩士 === 元智大學 === 企業管理與服務科學學程 === 99 === With the open policy to increasing international trades, dazzling products are sold in the domestic markets. In the highly competitive market, every company always uses a variety of marketing strategies to promote their products. However, when customers face ch...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/50850338938160819722 |