Co-creation Dynamics and Service Innovations: A Cross-national Comparative Study
碩士 === 元智大學 === 企業管理與服務科學學程 === 99 === This research explores the dynamics of collaboration between travel agency and its suppliers in value creation in Taiwan and Malaysia. This research model is based on Prahalad and Ramaswamy (2004b)’s DART model and extended the model by adding compatibility and...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/15702340326316842145 |