THE MODERATING EFFECT OF ONLINE-SHOPPING CUSTOMER REGULATORY FOCUS ON THE RELATIONSHIP BETWEEN METHODS ON SERVICE RECOVERY AND CUSTOMER SATISFACTION AT SERVICE RECOVERY

碩士 === 元智大學 === 領導學程 === 99 === In service industry, customers always come first; therefore, how to build a effective service recovery system to deal with service failure is a critical issue. An effective service recovery system has to make the consumers feel the sincerity of the company, make up fo...

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Bibliographic Details
Main Authors: Tai-Ying Chiang, 江泰瑩
Other Authors: 夏康寧
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/32910643136364606963