Analysis of Marketing Strategy for Latecomer Brand in the Cultural and Creative industry: Using NewChi as an Example
碩士 === 元智大學 === 資訊傳播學系 === 99 === This study attempts to find out how latecomer brands in Taiwan’s cultural and creative industry effectively establish their marketing strategy in the face of competition from well-known brands. Latecomer brands in the cultural and creative industry are often unique...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/58690408781315631247 |