A Study of Member Participation Behaviors in Virtual Communities
博士 === 元智大學 === 管理學院博士班 === 99 === Virtual communities are an important marketing tool for enhancing customer loyalty, offering valuable insights into product innovation, facilitating transactions, and so forth. Despite its importance, however, the topic has received little attention from researcher...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/97690537090721855564 |