The Performance of Consultative Selling under World Financial Crisis - A Case Study on a Foreign Life Insurance Company

碩士 === 元智大學 === 經營管理碩士在職專班 === 99 === Sales have an orientation toward desires and needs of customers. This orientation leads into the concept of Consultative Selling. Consultative Selling requires that sales have better understandings of customers’ thoughts to maximally fulfill their needs and...

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Bibliographic Details
Main Authors: Hui-Hsien Liang, 梁慧嫺
Other Authors: 陳家祥
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/33781372199234841017