The Influence Relative to The Semblance Attraction, Recommended Sales Strategy and Flattery Strategy of Alcohol Promotion Girls on The Customer’s Purchase Intention---A Case Study of T Company

碩士 === 元智大學 === 經營管理碩士在職專班 === 99 === This thesis studies principally how the semblance attraction, recommended sales strategy, and flattery strategy of alcohol promotion girls influence the customer’s purchase intention. The previous research reports study mostly how promotion workers influence...

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Bibliographic Details
Main Authors: Wen-Neng Wang, 王穩能
Other Authors: Shu-Ling Liao
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/32037098131091390686