The core competencies of International Multinational Cooperation For New products Development -Case Study of Swire Coca-Cola Taiwan.

碩士 === 元智大學 === 經營管理碩士在職專班 === 99 === New product development has always been the best strategy for most enterprises to show their innovation and increase their profit sources. However, in the process of developing new products, there are many uncertainties, which include change in environment,...

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Bibliographic Details
Main Authors: Jenny Cheng, 鄭渲昀
Other Authors: Colin Cheng
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/55088798054535307003