Consumers’ Trade-off Decision between Second-hand Genuine and Brand-new Counterfeit Luxury
碩士 === 元智大學 === 國際企業學程 === 99 === Pursuit of famous brands becomes more and more popular in modern society. Luxury goods cannot only represent a person’s social status but also be a prevailing means of showing-off. However, the blooming development and astonishing profit also attract counterfeiters....
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2011
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/43810854781031459570 |