The Electronic Word-of-Mouth Credibility and Adoption in the Green Product Context
碩士 === 元智大學 === 國際企業學程 === 99 === Recent year, social media has act as a very popular role for people to receive or search information, which .provides an important channel for customers’ exchange their views and experiences of consuming the product or interact with the brand. Theses online discussi...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/66411080280145988362 |