The Study of the Key Factors of Cross-Industry Alliance-the Perspective of Marketing Performance

碩士 === 國立雲林科技大學 === 商管專業學院 === 99 === ABSTRACT Nowadays, most of enterprises face the competitive environment; however, the businesses only rely on their own resources and advantages are not possible to be outstanding under this competitive market. The companies exist in a specialization of world tr...

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Bibliographic Details
Main Authors: Chih-Chung Huang, 黃志忠
Other Authors: Yu-Shuan Chen
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/07714037243138074937