A Study of Group Buying: A Case Study on Sugar & Spice in Taichung City

A Study of Group Buying: A Case Study on Sugar & Spice in Taichung City

碩士 === 國立雲林科技大學 === 應用外語系碩士班 === 99 === The current study was conducted in Sugar & Spice in Taichung City to investigate the consumer behavior on group buying in the traditional (non-Internet-based) market and the marketing strategies to group buying in Sugar & Spice. The participants of the...

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Bibliographic Details
Main Authors:	Yen-chih Huang, 黃彥誌
Other Authors:	Ching-pu Chiao
Format:	Others
Language:	en_US
Published:	2011
Online Access:	http://ndltd.ncl.edu.tw/handle/60524212263280451431

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