A Study of Group Buying: A Case Study on Sugar & Spice in Taichung City
碩士 === 國立雲林科技大學 === 應用外語系碩士班 === 99 === The current study was conducted in Sugar & Spice in Taichung City to investigate the consumer behavior on group buying in the traditional (non-Internet-based) market and the marketing strategies to group buying in Sugar & Spice. The participants of the...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/60524212263280451431 |