A Study on Relationship between The Motel Image and Behavioral Intentions-Using the Service Quality and Perceived Risk as mediator
碩士 === 國立雲林科技大學 === 休閒運動研究所碩士班 === 99 === With the evolution of tourism, the hotel functions are diversification. In Taiwan, the Motel has become a special social and cultural phenomenon. If we can understand the feelings of consumers then to enhance their consumption behavior is a topic worth explo...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/97567809302119146559 |