The Analysis of the Component Elements of Brand Story
碩士 === 雲林科技大學 === 企業管理系碩士班 === 99 === Giving a product its own story is nowadays one of the popular topics among marketing sales . It is often seen in media using the stories as means to attract customers. Academically, many studies have proposed the communication effect of brand story, it is also c...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/07722776836891891715 |