A Study of Corporate Social Responsibility from the Per-spetive of Green Marketing: the Case of Banking Industry
碩士 === 育達商業科技大學 === 行銷與流通管理所 === 99 === Companies cannot ignore the importance of climate change, environmental pollution, labor safety, prdocut quality and corporate governance in the quick changeable environment. WBCSD (World Business Council for Sustaibable Development) in 2001 propose that CSR (...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/77532572520072164882 |