Reveal the Secret of "Karihome": A Study on Marketing Mix and Performance for Toddler "Chain Store" Formula Market in Taiwan
碩士 === 文藻外語學院 === 國際事業暨文化交流研究所 === 99 === In Taiwan, the most consumers are aware of some international toddler formula brands, such as Nestle, Klim, Mead Johnson or Abbott. However, according to the survey by Food Industry R&D Institute, there are some new brand names appeared in the best sell...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/08053212505904073860 |