The Influences of Marketing Mix of Organic Products and Consumer Perceptions on Purchasing Tendency
碩士 === 文藻外語學院 === 國際事業暨文化交流研究所 === 99 === In an effort to protect the earth, reduce pollution and safeguard our health, an organic lifestyle, free of chemicals and artificial additives, has become a global trend. Having perceived the enormous business opportunities behind it, major businesses in...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2011
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Online Access: | http://ndltd.ncl.edu.tw/handle/06519978779280941366 |