The Influences of Marketing Mix of Organic Products and Consumer Perceptions on Purchasing Tendency

碩士 === 文藻外語學院 === 國際事業暨文化交流研究所 === 99 === In an effort to protect the earth, reduce pollution and safeguard our health, an organic lifestyle, free of chemicals and artificial additives, has become a global trend. Having perceived the enormous business opportunities behind it, major businesses in...

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Bibliographic Details
Main Authors: Wang, Chi-Chia, 王季家
Other Authors: Tu, Fu-Yann
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/06519978779280941366