Purchasing Behavior and Characteristics of Elder Consumers During One-Day Tour

碩士 === 環球科技大學 === 中小企業經營策略管理研究所 === 99 === Withing the increase of the elderly population, traveling programs designed especially for them has become a key market. In this study, we emphasize on the elderly spending behavior as traveling. The inclusion of participator: One day tour, all the particip...

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Bibliographic Details
Main Authors: ZHANG,ZHEN-ZHE, 張振哲
Other Authors: LIU,JIN-WEI
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/28398456713593968862