Service quality, consumer purchase behavior and the relationship between customer satisfaction - A Case Study of Beauty Industry

碩士 === 環球科技大學 === 中小企業經營策略管理研究所 === 99 === This study aimed to understand the beauty salon services and the current status of consumer behavior, and to explore the different backgrounds of customers provided by the beauty industry's service quality, and consumer buying behavior and customer sat...

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Bibliographic Details
Main Authors: Chen, Nai-Yu, 陳乃瑜
Other Authors: SYU, Chun-Shuo
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/58579324337971689340