A Study of "Brand Marketing" on Coffee Goods~Take Trung Nguyen Coffee as An Example

碩士 === 環球科技大學 === 中小企業經營策略管理研究所 === 99 === Vietnam is an agricultural country, of which the climate and soil is suitable for the development of agricultural products. Therefore, Vietnam’s agricultural products are rich not only in quantity but also in quality. At the time being, Vietnam’s rice a...

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Bibliographic Details
Main Authors: Nguyen Thi Thu Thuy, 阮氏秋水
Other Authors: Dr. Hsu, Wen-Tsu
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/98056185086668177329