Applying Fuzzy Logic to Assess the Key Factors of Loyalty in E-shopping Environments
碩士 === 大同大學 === 資訊經營學系(所) === 99 === The impact factors of the online stores’ performance are complex. In the assessment processes of loyalty, often due to feeling of subjective evaluation factors and their qualitative characteristics, cannot be used the crisp value to express the assessment of its...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/23365044255640935825 |