The Impact of Service Quality and Relationship Quality on Mutual Loyalty between Retailers and Distributors

碩士 === 大同大學 === 資訊經營學系(所) === 99 === In the industrial economic model, the constructions of channel are strong distributors and weak retailers work together, and products provided by the supplier in trading patterns are top to bottom. However in the 21st century, traditional industrial economy chang...

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Bibliographic Details
Main Authors: TAN HAI CHIEW, 陳海秋
Other Authors: HUEI-HUANG CHEN
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/28004661916367669286