The Relationship among Match-up , Advertising Attitude, Brand Attitude and Endorser Attitude — The Example of Chien-Ming Wang Endorsement
碩士 === 臺北巿立體育學院 === 休閒與運動管理碩士班 === 99 === This study attempted to discuss the relationship among Match-up, Attitude toward the advertising(ATTA), Attitude toward the brand (ATTB), and Attitude toward endorser (ATE). Using the advertisement of Chien-ming Wang endorsing JOHNNIE WALKER and Acer as exam...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/49780889196005803613 |