Knowledge Management and Brand Equityon the Influences of Marketing Performance:as an Example of Japanese Automobile Brands in Taiwan

碩士 === 德明財經科技大學 === 服務業經營管理研究所 === 99 === The main purpose of this study is to realize the knowledge management and brand equity on the influences of marketing performance towards one of the Japanese brand of the automobile firms, and This study applies Convenience Sampling on the sample matrix, and...

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Main Authors:	Wei, Shih Chun, 魏士淳
Other Authors:	李育哲
Format:	Others
Language:	zh-TW
Published:	2011
Online Access:	http://ndltd.ncl.edu.tw/handle/q52893

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spelling	ndltd-TW-099TMU078230122018-04-10T17:14:03Z http://ndltd.ncl.edu.tw/handle/q52893 Knowledge Management and Brand Equityon the Influences of Marketing Performance:as an Example of Japanese Automobile Brands in Taiwan 知識管理與品牌權益對行銷績效之影響─以台灣日系汽車品牌為例 Wei, Shih Chun 魏士淳碩士德明財經科技大學服務業經營管理研究所 99 The main purpose of this study is to realize the knowledge management and brand equity on the influences of marketing performance towards one of the Japanese brand of the automobile firms, and This study applies Convenience Sampling on the sample matrix, and uses Structural Equation Modeling (SEM) to verify its overall model and to assess the modeling fit of Structural Model and Measurement Model. The results indicate: Knowledge management has significant positive effects on marketing performance. Brand equity has positive effects on marketing performance, but not significant. The results, therefore, can not only provide the firms to realize the importance and the benefits of knowledge management when executing it, but also can provide the references for the related firms when making decisions. 李育哲王高樑 2011 學位論文 ; thesis 114 zh-TW
collection	NDLTD
language	zh-TW
format	Others
sources	NDLTD
description	碩士 === 德明財經科技大學 === 服務業經營管理研究所 === 99 === The main purpose of this study is to realize the knowledge management and brand equity on the influences of marketing performance towards one of the Japanese brand of the automobile firms, and This study applies Convenience Sampling on the sample matrix, and uses Structural Equation Modeling (SEM) to verify its overall model and to assess the modeling fit of Structural Model and Measurement Model. The results indicate: Knowledge management has significant positive effects on marketing performance. Brand equity has positive effects on marketing performance, but not significant. The results, therefore, can not only provide the firms to realize the importance and the benefits of knowledge management when executing it, but also can provide the references for the related firms when making decisions.
author2	李育哲
author_facet	李育哲 Wei, Shih Chun 魏士淳
author	Wei, Shih Chun 魏士淳
spellingShingle	Wei, Shih Chun 魏士淳 Knowledge Management and Brand Equityon the Influences of Marketing Performance:as an Example of Japanese Automobile Brands in Taiwan
author_sort	Wei, Shih Chun
title	Knowledge Management and Brand Equityon the Influences of Marketing Performance:as an Example of Japanese Automobile Brands in Taiwan
title_short	Knowledge Management and Brand Equityon the Influences of Marketing Performance:as an Example of Japanese Automobile Brands in Taiwan
title_full	Knowledge Management and Brand Equityon the Influences of Marketing Performance:as an Example of Japanese Automobile Brands in Taiwan
title_fullStr	Knowledge Management and Brand Equityon the Influences of Marketing Performance:as an Example of Japanese Automobile Brands in Taiwan
title_full_unstemmed	Knowledge Management and Brand Equityon the Influences of Marketing Performance:as an Example of Japanese Automobile Brands in Taiwan
title_sort	knowledge management and brand equityon the influences of marketing performance:as an example of japanese automobile brands in taiwan
publishDate	2011
url	http://ndltd.ncl.edu.tw/handle/q52893
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Knowledge Management and Brand Equityon the Influences of Marketing Performance:as an Example of Japanese Automobile Brands in Taiwan

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