Knowledge Management and Brand Equityon the Influences of Marketing Performance:as an Example of Japanese Automobile Brands in Taiwan
碩士 === 德明財經科技大學 === 服務業經營管理研究所 === 99 === The main purpose of this study is to realize the knowledge management and brand equity on the influences of marketing performance towards one of the Japanese brand of the automobile firms, and This study applies Convenience Sampling on the sample matrix, and...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/q52893 |