The Study of Airlines Loyalty Program
碩士 === 淡江大學 === 管理科學研究所企業經營碩士在職專班 === 99 === This research aims at discussing the dimension effects and relatedness on Perceived Benefits, Involvement, Perceived Relationship Investment, Brand Relationship Quality (including Connection and Partner Quality) and Loyalty through in loyalty program...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/05050541558645410602 |