Applying the Theory of Self-Construct to Investigate the Purchase Intention towards European Luxury Goods
碩士 === 淡江大學 === 歐洲研究所碩士班 === 99 === According to these years, in Asia, more and more consumers are interested in European luxury goods, so we want to find out the motivation behind the consumers why they want to buy the luxury goods. In the construct, we use Theory of Planned Behavior as a reference...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/72171688078914159274 |