The Study of Relationships among Promotion Types and Customer’s Constant Purchase Retention of Chunghwa Telecom MOD
碩士 === 淡江大學 === 全球華商經營管理數位學習碩士在職專班 === 99 === For businesses that face such a competitive market environment, promotion events are used as one of the means to stimulate consumers to induce their desires to buy the company’s products. The purpose of this research is to improve the difficulties in op...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/29534756755197454485 |