A STUDY ON THE KEY FACTORS OF SUCCESSFUL INSURANCE MARKETING THROUGH CUSTOMER’S REFERRA

碩士 === 淡江大學 === 保險學系保險經營碩士在職專班 === 99 === In the competitive financial and insurance market, the most important thing in the insurance marketing business is continuously to increase new customers, and to acquire new customers through a referral by existing clients is the most direct and important wa...

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Bibliographic Details
Main Authors: Chien-Yun Chang, 張騫筠
Other Authors: 林麗銖
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/66686128471955404324