A Study of Position the Brand Perception of Coffee Chain Stores
碩士 === 淡江大學 === 國際企業學系碩士班 === 99 === As times change, Asian lifestyle and eating habits influenced by western culture, Taiwan is no exception. Coffee has become part of everyday life the people of Taiwan. In recent years, the coffee market become more and more competition. chain coffee shops have sp...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/23402193625218593116 |