Study of Impact of Business Growth Strategies on Brand Portfolio Strategies and The Relations of Channels

碩士 === 淡江大學 === 企業管理學系碩士在職專班 === 99 === In recent years, the pharmaceutical industry, traditional industry and every chain channels all devote themselves to health food industry and develop their private brand filled in the channels. And main competitors compete for the market share, affecting the w...

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Bibliographic Details
Main Authors: Chun-Wei Chang, 張峻瑋
Other Authors: Yueh-Hua Li
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/15669094756994273750