Telling a good story : Research about Digital storytelling of Animated Spokes-A Case Study in open chan and waterman
碩士 === 淡江大學 === 大眾傳播學系碩士班 === 99 === In recent years , the marketing effect in spokes use by brand and product had reduced. For this reason the Animated Spokes has become an new communicate option. Animated Spokes merge brand image with brand experience and construct text to offer participate space...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/06491977632340885163 |