The Effect of Online Consumer Experience on Consumption Delay
碩士 === 國立臺北科技大學 === 商業自動化與管理研究所 === 99 === In this research, we discuss the impact of different types of online consumer experience effects on customer value , using the degree of information exposure and the personal characteristics of extraversion as moderating variables. Thefundamental basic theo...
Main Authors: | Chia-Fen Tseng, 曾佳芬 |
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Other Authors: | 耿慶瑞 |
Format: | Others |
Language: | zh-TW |
Published: |
2011
|
Online Access: | http://ndltd.ncl.edu.tw/handle/pujnun |
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