Impact of Interactivity on Customer Experiential Value On Facebook

碩士 === 國立臺北科技大學 === 商業自動化與管理研究所 === 99 === This study based on discussing the interactivity between Facebook users and the peers, and interaction users with the Facebook’s website by using the concept from customer experiential value. This study aims to research emotional experiences that Facebook u...

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Bibliographic Details
Main Authors: Yenny Ferryanto, 馮燕妮
Other Authors: Ching- Jui Keng
Format: Others
Language:en_US
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/c8gmfq